Collecting and showing customer reviews

Reviews live under Marketing → Reviews and are included on every plan.

Ask automatically

1. Open Marketing → Reviews. 2. Turn on Ask automatically after each visit. 3. Choose how many hours to wait after the appointment (4 hours works well). 4. Optionally turn on Send one polite reminder and set how long to wait. 5. Save.

From then on, whenever you mark an appointment as finished, the customer gets a branded email with five stars to tap. Customers without an email address on file are skipped.

Ask someone right now

The Ask a customer now list shows finished appointments from the last 90 days that haven't been asked yet. Press Ask for a review next to anyone you'd like to hear from.

Deciding what goes public

• Publish automatically on means reviews appear on your website as soon as they arrive.
• Only publish automatically from lets you auto-publish 4 and 5 stars while lower ratings wait for you.
• Turn auto-publish off to approve every single review yourself.

Anything waiting shows in the Waiting tab. Press Show publicly or Hide on each one.

Replying, featuring and deleting

Every review has a reply box — your reply appears underneath the review on your website. Use Feature to pin your favourites to the top, and Delete to remove anything abusive or fake.

The three ways customers leave a review

1. From your review request — the email that goes out after a finished appointment. 2. From their account — signed-in customers see Leave a review next to each past appointment, and pick the visit they're reviewing. 3. From your review link or QR code — on the Reviews page you'll find your own link (for example yourshop.co.uk/reviews/new) and a QR code to download for the counter, receipts or socials.

Reviews tied to a real finished appointment are marked Verified appointment. Reviews left by someone who isn't signed in are only possible if you turn on Allow reviews without an appointment — those always wait for your approval and are never marked verified.

Your own reviews page

With Show a reviews page on your website turned on, your site gets /reviews: your score, the star breakdown, your other-platform ratings, every published review with your replies, and a Leave a review button.

The Reviews link is added to your website footer automatically. Published verified reviews also provide their real rating details to search engines; hidden reviews and unverified claims are not included.

Showing reviews on your website

On a BookAppointment website: go to Website → Website builder, add a section and choose Customer reviews. The options panel lets you choose:

• Layout — cards grid, simple list, quote carousel, or a compact "4.9 · 214 reviews" strip.
• What to show — overall score, star breakdown, who they saw, which service, your replies, other-platform ratings, verified badges.
• Minimum stars to show, verified-only, or highlighted reviews only.
• A Leave a review button and a link to your reviews page, both with your own wording.

On another website: copy the embed code from the Reviews page and paste it into your page — it works on WordPress, Wix, Squarespace and plain HTML. Add ?verifiedOnly=1 or ?minRating=4 to the widget address to filter it.

Google reviews

Set Suggest a Google review from to 4 or 5 and add your Google review link under Website → Contact & socials. Customers who rate you highly are invited to share it on Google as well.

Your ratings on Google, TripAdvisor and elsewhere

Under Your ratings elsewhere on the Reviews page, add each place you're rated: where it is (Google, TripAdvisor, Facebook, Trustpilot…), your score out of 5, how many reviews you have, and a link to the page.

Each one shows as a small badge above your reviews on your website and in the embed — for example "4.9 on Google (128)" — and customers can click through to read them in full. You can add up to six.

Keep the scores honest and up to date: customers can follow the link and check. We can't read them from Google automatically yet — that needs Google's approval, which we're working on.

Customers can see the reviews they left

In their account there's a Reviews page listing everything they've written, whether it's live yet, and your reply.

What customers see

Reviews are shown with the name they choose and their star rating. Their email address is never shown publicly.