How we compare.
We think the best booking software is the one that keeps 100% of your revenue in your pocket and gets out of your way. Here's how we stack up.
| BookAppointment | Treatwell | Fresha | Booksy | Square | |
|---|---|---|---|---|---|
Flat monthly price Fresha is free but takes commission | Software fee + commission | ||||
0% commission on your own bookings Treatwell charges 35% + VAT on a new marketplace client's first booking | |||||
Brings you new customers from a marketplace Their marketplace, their customer relationship | |||||
Your own website included | |||||
Booking page + embed widget | |||||
Custom domain | Pro | Add-on | Premium | ||
Deposits & Stripe Connect payouts | Prepayment ~2.5% | ||||
SMS reminders | Pro | Paid credits | Paid credits | Paid add-on | |
Two-way messaging thread per booking | Via marketplace | Basic | |||
CSV export of everything | Limited | Limited | Limited | ||
Drag & drop website builder with 10+ templates | Basic | Basic | |||
Built-in ID / 18+ age verification | |||||
Vets, dentists, pet grooming, tattoo, tanning, fitness | Generic | ||||
Public REST API | Business | ||||
UK-based support & GDPR-first | |||||
Data always yours (no lock-in) | Marketplace reviews stay with them | Complex | Complex |
Comparison based on published pricing and public documentation at the time of writing. Competitors are trademarks of their respective owners. Something wrong? Tell us — we'll fix it.
Comparing us with Treatwell?
Treatwell is a marketplace as well as software, so the maths is different. Work out exactly what their commission costs you a year — and what you'd keep with us.
BookAppointment vs TreatwellSwitching from another platform?
We move your customers, past bookings, services and staff across for you — free, whatever the size of your list.