Fill a quiet week with one email.
Your customers are already in the system. Write a branded offer or update, choose exactly who gets it, and send it — or schedule it for Thursday lunchtime. No separate mailing tool, no per-contact fee, no list to keep in a spreadsheet.
How it works
Four steps, about ten minutes.
It sits in the same place as your diary and your customers, so there's nothing to connect and nothing to export.
Write it
Build your email from simple blocks — headline, words, a picture, a button. It comes out in your colours with your logo at the top, so it looks like you and not like a template.
Choose who gets it
Everyone who has opted in, or narrow it down: customers of one team member, people who booked a particular service, or anyone who hasn't been in for a while. You see the exact number before you send.
Test, then send or schedule
Send yourself a test first. Happy? Send it now, or pick a day and time — Thursday lunchtime for the weekend gaps works well.
See what it earned
Opens, clicks, unsubscribes and bounces per campaign — plus the bookings and booking value each campaign actually brought in, so you can see which emails pay for themselves.
Real results · Station Road Barbers
Three emails. £2,977 booked.
Station Road Barbers sent three campaigns from their BookAppointment dashboard. These are their own figures from the last 90 days — no agency, no separate mailing tool.
Campaign by campaign
- New booking site launchTold every past customer about the new online booking£1,59189 bookings
- Overdue for a visit267 emails to regulars past their usual gap£97452 bookings
- Haven't been back in a whileA friendly win-back to lapsed customers£41324 bookings
A booking counts when someone who received the email books within 7 days. Results vary by business.
Built in vs a separate mailing tool
| BookAppointment | Typical tool | |
|---|---|---|
| Charge for storing your contacts | Never | Often, by list size |
| Knows who's already booked in | Yes — skips them | No |
| Shows bookings & £ each email made | Automatically | Needs extra setup |
| Ready-made lists (overdue, lapsed, regulars) | Built from your diary | Build them yourself |
| Separate login and export to keep in sync | None | Yes |
What to send
Six campaigns that earn their keep.
Most businesses send one or two a month. That's usually plenty.
Fill this week's gaps
“Three spaces left Thursday and Friday — 20% off with our newest barber.” Send Tuesday, watch the diary fill.
Win back the quiet ones
Target anyone who hasn't been in for 10 weeks with a gentle nudge and a booking link.
Announce someone new
New stylist, new treatment, new opening hours — tell everybody at once instead of one chair at a time.
Seasonal runs
Christmas, prom season, wedding season, back-to-school. Write it in advance and schedule it.
Price or hours changes
Clear, early notice to everybody, so nobody's surprised at the till.
Say thank you
A short note after a busy period, with a small perk for booking again this month.
Built in, not bolted on
The details that make it easy.
Campaigns live next to your diary and your customer list, so the fiddly parts are already done for you.
Campaign ideas, ready to send
Your dashboard suggests mailouts with live customer counts — people overdue for a visit, one-time visitors who never came back, your regulars. One click creates the campaign with the right design and audience already chosen.
Buttons that go somewhere
Add a button and pick what it does — book now, view services, leave a review, or your own link. The right page for your business is filled in automatically, never a dead link.
Your pictures, on tap
Every image you've ever uploaded sits in your media library. Drop one into an email in two clicks — or generate a brand-new one with BA AI.
Tags without the guesswork
Targeting by tag? Your existing tags are listed with how many opted-in customers are in each — click to add, no remembering required.
Don't email people already booked
One switch skips anyone with an upcoming appointment, so a “fill the gaps” offer never lands in the inbox of someone who's already coming.
Duplicate your winners
A campaign that worked last month? Duplicate it in one click, tweak the wording, and send it again.
Automations
Emails that send themselves.
Set one up once and it keeps going without you. Pick a ready-made automation, change the wording, switch it on.
Time for your next visit
Goes out a set number of days after every completed appointment — the quiet-week filler that runs itself.
Welcome after a first visit
A warm thank you a few days after somebody's very first appointment, with a nudge to book again.
Birthday treat
Sends once a year, a few days before their birthday. Only customers who gave you a date of birth.
We miss you
Goes out when someone's last visit was a while ago, and only sends again if they come back and lapse again.
You choose the number of days, the time of day and exactly who is included. A live count shows how many customers are due today, you can send yourself a test first, and nobody is ever emailed twice for the same visit, birthday or lapse.
Done properly
Your list, your customers, your rules.
Marketing email has rules, and getting them wrong costs you inbox placement. We handle the awkward parts so you can just write the email.
Only your own customers
Campaigns go to people on your list, and nobody else's. There is no shared pool, no rented list, and no other business can ever see or email your customers.
Only people who said yes
Anyone who hasn't opted in to marketing is left out automatically. Appointment reminders and confirmations are separate and always still go out.
One-click unsubscribe
Every campaign carries a proper unsubscribe link. One tap and they're out — of your marketing only, never their booking emails. We handle it for you, so you can't get it wrong.
Bad addresses stop themselves
If an address bounces or someone marks you as spam, we stop emailing it. That protects your reputation and keeps future campaigns landing in inboxes.
What it costs
Included on Pro and Business.
A monthly allowance comes with your plan. Busy month? Top up, and anything you don't use rolls over.
- Pro — 2,000 campaign emails every month
- Business — 10,000 campaign emails every month
- No charge per contact, however big your list gets
- Top-ups never expire
- 1,000 emails£5
- 5,000 emails£20
- 20,000 emails£60
One credit sends one email. Bought from your own dashboard whenever you need it.
Questions
The things people ask first.
Your customers are already here.
Start your trial and send your first campaign this week.