Customer reviews, collected automatically and shown wherever you like
Ask every customer for a star rating after their appointment without lifting a finger, decide what goes public, reply in your own words, and show your reviews on your website or anywhere else.
By BookAppointment

Reviews win you the next customer
Most people choose where to book on the strength of what other people said. Asking for reviews by hand is the bit that always slips, so we've built it in. Reviews are included on every plan.
It asks for you
Turn on automatic requests under Marketing → Reviews. A few hours after an appointment is marked finished, the customer gets a short branded email with five stars to tap. If they don't get round to it, one polite reminder follows — and that's the end of it.
You stay in control
- Publish automatically, or hold every review for approval.
- Only publish automatically from 4 stars up, and read anything lower yourself first.
- Reply publicly to any review in your own words.
- Pin your best reviews to the top, hide anything unfair, delete anything abusive.
Show them off
Add a Reviews section to your BookAppointment website in the Website builder — it shows your live average, star ratings and your replies. Running your own site elsewhere? Copy the one-line embed from the Reviews page and paste it in.
And a nudge to Google
When someone rates you highly, we can point them straight at your Google review page, so the same good word helps you in search too. Set your Google link under Website → Contact & socials.
Want something we haven't built?
Tell us what would help your business. Every idea lands on our public board where other businesses can back it — and we email you the day it's live.
More updates
Send email campaigns to your own customers, straight from your booking system
Fill a quiet week or win back customers you haven't seen for a while: write a branded email, choose exactly who gets it from your own booking history, and send it now or schedule it for later.
ReadAn AI chat assistant that only knows your business
Switch on a chat assistant for your own website that answers questions from your real services, team and opening hours, checks live availability, takes bookings, and passes tricky enquiries to your inbox.
ReadDownload your data: full account backups, free on every plan
Take a complete copy of your customers, appointments, payments, services, team, reviews and website content whenever you like — as spreadsheets, in one zip file, at no extra cost.
Read