Customer reviews, collected automatically and shown wherever you like
Ask every customer for a star rating after their appointment without lifting a finger, decide what goes public, reply in your own words, and show your reviews on your website or anywhere else.
By BookAppointment

Reviews win you the next customer
Most people choose where to book on the strength of what other people said. Asking for reviews by hand is the bit that always slips, so we've built it in. Reviews are included on every plan.
It asks for you
Turn on automatic requests under Marketing → Reviews. A few hours after an appointment is marked finished, the customer gets a short branded email with five stars to tap. If they don't get round to it, one polite reminder follows — and that's the end of it.
You stay in control
- Publish automatically, or hold every review for approval.
- Only publish automatically from 4 stars up, and read anything lower yourself first.
- Reply publicly to any review in your own words.
- Pin your best reviews to the top, hide anything unfair, delete anything abusive.
Show them off
Add a Reviews section to your BookAppointment website in the Website builder — it shows your live average, star ratings and your replies. Running your own site elsewhere? Copy the one-line embed from the Reviews page and paste it in.
And a nudge to Google
When someone rates you highly, we can point them straight at your Google review page, so the same good word helps you in search too. Set your Google link under Website → Contact & socials.
Want something we haven't built?
Tell us what would help your business. Every idea lands on our public board where other businesses can back it — and we email you the day it's live.
More updates
Reviews customers can trust — verified visits, your own reviews page and a review link
Customers now leave reviews from their account and pick the visit they're reviewing, so it's marked as a verified appointment. Every business also gets its own reviews page, a shareable review link with QR code, and far more control over how reviews look on the website.
ReadEmails that send themselves: automations for every business
Set one email up once and it keeps going — a nudge a few weeks after every visit, a welcome after a first visit, a birthday treat and a gentle win-back.
ReadYour own news page — plus redirects so moving website never loses your Google ranking
Write news, offers and advice posts on your own website, bring your old blog across in a couple of clicks, and point every old web address at its new home so search results and shared links keep working.
Read