An AI chat assistant that only knows your business
Switch on a chat assistant for your own website that answers questions from your real services, team and opening hours, checks live availability, takes bookings, and passes tricky enquiries to your inbox.
By BookAppointment

Customers ask the same questions every day: are you open Saturday, how much is a cut and finish, can I get in this afternoon? From today, Pro and Business accounts can let a chat assistant handle them — on your own website, in your name, knowing only your business.
It only knows you
The assistant answers from your live data: your services with their prices and durations, your team, your opening hours and closures, plus anything extra you type in — parking, cancellation policy, what to bring. Ask it something it doesn't know and it says so rather than guessing. It will never talk about another business or invent a price.
It checks your real diary
When someone asks for Saturday at two, the assistant checks your actual availability — the same maths your booking page uses, including time off, closures and buffer times. If that slot's gone it offers the nearest free ones instead of promising something you can't keep.
It can take the booking
Turn booking on and the assistant confirms the service, date, time and team member with the customer, takes their name and number, and books a confirmed slot. It lands in your calendar like any other booking and the usual confirmation goes out. Services that need forms, patch tests or ID checks are automatically sent to your booking page instead, so nothing skips the paperwork.
When it can't help, it hands over
If a customer asks for a human, or the assistant is stuck, it takes a message that lands in your Enquiries inbox with the customer's contact details — and can share your phone number and email too. You choose both behaviours with two switches.
You stay in control
Give the assistant a name, a greeting and a tone of voice. Every conversation is saved with a full transcript you can read in admin, and each plan has a monthly conversation cap so there are no surprises.
Open Website → Chat assistant in your admin to switch it on and copy the one-line snippet for your website.
Want something we haven't built?
Tell us what would help your business. Every idea lands on our public board where other businesses can back it — and we email you the day it's live.
More updates
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