Add Google Analytics and tracking codes to your booking site

Until now the only tracking box on your website settings was Google Search Console. From today you can add all the usual analytics and advertising codes yourself, without touching any code.

Where to find it

Go to Website → SEO → Analytics & tracking. Paste in whichever codes you use and press save:

• Google Analytics 4 — visitor numbers, pages, sources.
• Google Tag Manager — if you prefer to manage all your tags in one place.
• Google Ads — conversion ID and label, so bookings show up against your ad spend.
• Meta Pixel — Facebook and Instagram ads.
• TikTok Pixel, Microsoft Ads (Bing) UET.
• Microsoft Clarity and Hotjar — heatmaps and session recordings, to see where people hesitate.

There's also a Site verification section for Bing Webmaster Tools, Pinterest and Facebook domain verification.

Bookings count as conversions

When a customer finishes a booking, we report it as a conversion to whichever of those tools you've set up. That means you can finally see which advert, post or search brought in a real appointment — not just a visit.

Cookie consent is handled

By default nothing loads until a visitor accepts cookies on your site, which is what UK and EU rules expect. You can switch that off if your own legal advice says otherwise, but we'd leave it on.

Leave any box empty to switch that tool off. Codes only ever apply to your public booking website, never to your admin area.